Privacy Policy, use of cookies and data storage

The privacy policy and terms of use apply to all users who access our website.

The privacy of our website visitors is very important to us, and we are committed to protecting it. We collect and use some personal data belonging to those users who use this website. We act as controller of this data in accordance with federal law and international information security standards.


We provide this privacy policy, which contains important information about: who should use this website; what data we collect and what we do with it; your rights in relation to your personal data and how to contact us. This policy explains what we will do with your personal information and aims to clarify to all interested parties about the types of data we collect, the reasons for collection and how users of this site can manage or delete their personal information. . These terms were drawn up in accordance with the General Personal Data Protection Act (Law 13.709/18), the Civil Rights Framework for the Internet (Law 12.965/14) and the EU Regulation (n.2016/6790).

1 - Who should use this site

Our website should only be used by people over 18 years of age.

2 – Data we collect and reasons for collection

Our website collects and uses some personal data from visitors and users as follows:

2.1 Personal data expressly provided by the user

We collect the following personal data that users provide us when using our site: full name; RG; CPF; date of birth; email address; phone numbers; contact messages; delivery address.

The collection of this data occurs at the following times: when the user uses the contact form; when the user contacts you through messaging applications, chats, phone calls, video calls or otherwise; when the user registers to receive newsletters, discounts and materials such as infographics, e-books, surveys, case studies and spreadsheets, among other content; when the user requests a quote or contracting a service; when you schedule a meeting, consultation or demonstration of our products and services; when the user participates in studies, polls and surveys; when the user makes an online purchase.

The data provided by our users is collected for the following purposes: to quote or hire our services; to contact our customer service; to send informational materials and educational content; to communicate offers, advertisements and promotions; so that our employees can get in touch via email, telephone, chat and text messages to carry out research and/or present products and services; to send invoices and payment reminders; to send messages relating to support or services, such as alerts, notifications and updates; to send reminders and notifications for meetings and events; for any and all purposes that the user authorizes us at the time of data collection; for account/profile creation on our platform; to request an online transaction; to comply with our legal, regulatory and tax obligations.

2.2 Personal behavioral data

When the user visits our website, a ‘cookie’ is inserted in his browser through the Google Analytics software , to identify how many times he visited our electronic address, how long he stayed on our website, from which city he accessed us and which pages he read and recommended, among others.

We collect the following personal data through cookies and other forms that users generate and/or provide to us when using our website: IP address; geolocation and geographic location data; keywords and search terms; reference source, browser type and version; visited pages, duration of each visit and history of visits; contextual data based on the browsing experience, such as the most frequent dates and times of access, counting of clicks on links and buttons, number of material downloads, newsletter openings, among others; data of transactions and payments made through the website.

The collection of this data occurs at the following times: when the user visits one of our pages; when you read and/or comment on one of our publications and posts; when you watch one of our videos online; when the user logs in and out of the site; when the user uses messaging or chat applications; when the user contacts us by email, telephone or form; when the user registers to receive newsletters, videos, spreadsheets, e-books, texts, infographics or any other content and materials; when the user clicks on links, buttons, ads, images and videos; when the user participates in polls and online surveys; when the user resends or shares our pages and contents; when the user requests a quote or contracting a service; when you interact with our website; when the user makes an online purchase.

The data generated and/or provided by our users is collected for the following purposes: to guarantee the security of the website; to detect unusual behavior and security breaches; to track where possible invasion attempts come from; to comply with the legal determination of storing access records, pursuant to the provisions of art. 15 of the Civil Rights Framework for the Internet; to generate visitor and interaction statistics on our website; to develop new features on our website; to optimize and improve the navigation, usability and layout of the website; to understand how users use our website and help in researching new solutions, courses, content, products and services; to carry out advertisements and communication directed to the tastes and interests of the users; to personalize the user experience when visiting our website; for any and all purposes that the user authorizes us at the time of data collection; to ensure the authenticity of transactions made on the website; to comply with our legal and regulatory obligations.

2.3 Sensitive personal data

We do not collect sensitive data from our users, as defined in articles 11 and following of the General Law for the Protection of Personal Data.

2.4 Data from children and adolescents

This site does not collect data from children and adolescents.

2.5 Cookies

Cookies are small text files that are automatically downloaded to your device when you access and browse a website. They serve, so that it is possible to identify devices, activities and preferences of users.

Cookies do not allow any file or information to be extracted from the user’s hard drive. It is not possible, through cookies, to have access to personal information that did not come from the user or the way in which he uses the resources and functionalities of the website.

Disabling cookies that can be disabled may impair the user experience, as information used to customize it will no longer be used.

a) Website cookies

Website cookies are those sent to the user’s computer or device, exclusively by the website. The information collected through these cookies is used to improve and personalize the user experience, and some cookies may, for example, be used to remember user preferences and choices, as well as to offer personalized content.

b) Third Party Cookies

Some of our partners may set cookies on the devices of users accessing our website. These cookies, in general, aim to enable our partners to offer their content and services to the user who accesses our website in a personalized way, by obtaining navigation data extracted from their interaction with the website.

The user will be able to obtain more information about third-party cookies and how the data obtained from them is treated, in addition to having access to the description of the cookies used and their characteristics, by accessing the following links:

Google Analytics:

The user may oppose the registration of cookies by the website, simply by deactivating this option in their own browser. More information on how to do this in some of the main browsers used today can be accessed from the following links:

Internet Explorer:


Google Chrome:

Mozilla Firefox:


The user may also oppose the use of cookies by the website itself, simply by deactivating them when starting to use the website for the first time, clicking on the cookie notice and then deactivating this option in their browser, to ensure that cookie logging has been disabled.

As soon as you enter the site for the first time, the user will have the option to block or allow the use of cookies, simply by selecting the corresponding option in the dialog box (cookie warning) that is loaded automatically as soon as our page is accessed.

Disabling cookies, however, may affect the availability of some tools and features of the website, compromising its correct and expected functioning. Another possible consequence is the removal of user preferences that may have been saved, impairing your browsing experience.

Disabling all cookies, however, will not be possible, as some of them are essential for the website to function correctly.

3 – Sharing Data with Third Parties

Data collected through this website may be shared with the following companies, applications and/or tools: we share some data with Google and other Analytics tools to perform analysis and generate reports; we may share data with tools for building web pages, online forms and sending newsletters via email; partner companies or contractors to provide outsourced services such as marketing agencies, management software, automation applications, audits and/or payment processors; competent judicial, administrative or governmental authorities , whenever there is a legal determination, request, requisition or court order.

This data is shared for the following reasons and for the following purposes: so that users can receive a browsing experience, product offers and personalized services, according to their interests; we may share data with partner companies that provide services or applications for marketing, payment and data processing, for the purposes of enabling payments, audits, research, studies, analysis, creation of personalized content, advertising campaigns, automating tasks and / or improving the our service; for any and all purposes that the user authorizes us at the time of data collection.

In addition to the situations reported here, it is possible that we share data with third parties to comply with any legal, technical or regulatory determination. In the case of Information to be shared in compliance with a request from a public authority, it will always be carried out by court order, as defined by law.

In any case, the sharing of personal data will observe all applicable laws and rules, always seeking to guarantee the security of our users’ data, observing technical standards and good information security practices.

By continuing to use this site, you authorize us to share your data.

This website may operate in conjunction with other companies in a wide range of activities in conjunction with advertisers, sponsors, suppliers and commercial partners, online and offline, in addition to dissemination, publicity and performance analysis tools.

We reserve the right to share your information, including location, registration and interest data, with our partners, advertisers, suppliers and service providers, whenever possible, anonymously, in order to preserve your privacy. By means of this document, you expressly authorize us such sharing.

This website allows other companies and ad networks to advertise on our platform through different technologies. Therefore, you may eventually receive advertisements, content and links displayed in a personalized way, according to your interests and behavior on our platform, online social networks or other services with which you interact. To this end, data may be shared between us and these other companies, primarily unique identifiers, IP addresses, cookies and javascript code , which may be used to measure the effectiveness of online advertising. Through this document, you expressly authorize us to share your data.

We are not responsible for the actions, advertisements and content generated by our commercial partners and ad networks, and this Policy does not apply to them, as we do not control them.

All your data, information and content can be considered active in the case of negotiations in which we are part. Therefore, we reserve the right to include your data among the company’s assets in case it is sold, acquired or merged with another company. Through this Policy you agree and are aware of this possibility.

4 – For how long your personal data is stored

The personal data collected through the website are stored and used for the period of time necessary to achieve the purposes listed in this document and that consider the rights of their holders, the rights of the website controller and the applicable legal or regulatory provisions.

The minimum storage time is 6 months for behavioral data, according to Art. 15 of the Marco Civil da Internet and 5 years after the end of the relationship with the user for registration data, according to Art. 27 of the Consumer Protection Code.

Once the periods for storing personal data have expired, they may be removed from our databases or made anonymous, except in cases where there is the possibility and/or the need for storage by virtue of a legal or regulatory provision.

If requested by the User, the data may be erased before this deadline. However, it may happen that the data needs to be kept for a longer period, due to law, court order, fraud prevention (art. 11, II, “a” of the General Data Protection Law “LGPD”, Law nº 13.709 /2018), credit protection (art. 7, X, LGPD) and other legitimate interests, in accordance with article 10 of the LGPD. After the deadline and legal necessity, they will be deleted using safe disposal methods, or used anonymously for statistical purposes.

We emphasize that the data may continue to be stored if there is any legal or regulatory justification, even if the purpose for which the data was collected and/or processed has been exhausted.

The data is stored continuously as long as the user has an active account on our website and/or continues to use, browse, interact, communicate and maintain some type of relationship or contact with us. Once the treatment and/or relationship with the user is completed, observing the provisions of this section, the data will be erased or made anonymous.

We process the personal data of our users on the following legal grounds, which justify the processing of data:

5.1 - Non-sensitive personal data

With the consent of the holder of the personal data; for compliance with a legal or regulatory obligation by the controller; for the regular exercise of rights in judicial, administrative or arbitration proceedings; for the execution of a contract or preliminary procedures related to a contract to which the holder is a party, at the request of the holder of the personal data; for credit protection; when necessary to meet the legitimate interests of the controller or a third party; For the protection of the life or physical integrity of the holder or third parties.

By using this site, requesting services and/or providing personal information, the user is consenting to this privacy policy.

Certain personal data processing operations carried out on our website will depend on the prior consent of the user, who must express it in a free, informed and unequivocal way.

The user, when visiting this website, contacting us, registering and/or interacting with us, declares that he/she is aware of this policy and can exercise his/her rights to cancel his/her registration, update his/her personal data and guarantees the veracity of the information provided by it.

The user may revoke his consent at any time and request the deletion of his data, and, if there is no legal hypothesis that allows or requires the storage of data, the data provided with consent will be deleted.

Some personal data processing operations, especially data storage, will be carried out so that we can comply with obligations provided for by law or in other regulatory provisions applicable to our activities.

5.4 - Execution of contract

For the execution of a purchase and sale or service agreement, eventually signed between the website and the user, other data related and/or necessary for its execution may be collected and stored, including the content of any communications with the user.

6 - User Rights

The website user has the following rights, conferred by the General Law for the Protection of Personal Data: confirmation of the existence of treatment; data access; correction of incomplete, inaccurate or outdated data; anonymize the records, block or eliminate data that is unnecessary, excessive or treated in breach of the provisions of the law; portability of data to another service or product provider, upon express request, in accordance with the regulations of the national authority, observing commercial and industrial secrets; deletion of personal data processed with the consent of the holder, except in cases provided for by law; Information from public and private entities with which the controller carried out shared use of data; information about the possibility of not giving consent and about the consequences of the refusal; revocation of consent.

It is important to highlight that, under the terms of the LGPD, there is no right to delete data processed based on legal bases other than consent, unless the data is unnecessary, excessive or treated in breach of the provisions of the law.

6.1 - How the holder can exercise their rights

Holders of personal data processed by us may exercise their rights through the form available at the following path:

Alternatively, if desired, the holder may send an email to the following address: [email protected]

Holders of personal data processed by us will be able to exercise their rights by sending a message to our Personal Data Protection Officer either by email, form or correspondence. The required information is in the “How to Contact Us” section of this Privacy Policy.

To ensure that the user who intends to exercise their rights is, in fact, the holder of the personal data object of the request, we may request documents or other information that may help in their correct identification, in order to safeguard our rights and the rights of third parties. This will only be done, however, if absolutely necessary, and the applicant will be provided with all related information.

7 - Security measures in the processing of personal data

We employ technical and administrative measures capable of protecting personal data from unauthorized access and situations of destruction, loss, misplacement or alteration of such data.

The measures we use take into account the nature of the data, the context and purpose of the treatment, the risks that an eventual violation would generate for the user’s rights and freedoms, international security standards such as ISO 27001 and the standards currently employed by companies similar to ours.

Among the security measures adopted by us, we highlight the following: passwords stored with encryption; end-to-end SSL encrypted connection; database storage in secure cloud systems and in accordance with the best international practices; account blocking in case of multiple access attempts (brute force); access controls allowing assignment of minimum necessary access to data and others.

Even if we do everything in our power to avoid security incidents, it is possible that a problem occurs exclusively caused by a third party, such as in the case of attacks by hackers or crackers or, even, in cases of exclusive responsibility of the user, which occurs , for example, when he himself transfers his data to a third party. Thus, although we are, in general, responsible for the personal data we process, we exempt ourselves from responsibility in the event of an exceptional situation such as these, over which we have no control.

In any case, if any type of security incident occurs that could generate risk or relevant damage to any of our users, we will notify those affected and the National Data Protection Authority about the incident, in accordance with the provisions of the Law.

8 – Access to the Site

The user declares that he is aware that his login and password are for personal and non-transferable use and that he must keep them confidential and in a safe environment. When accessing our website/application, the user must not use someone else’s login and password as their own or give it to others, so that it can be used.

9 - Changes to this policy

This version of this Privacy Policy was last updated on February 2, 2023.

We reserve the right to modify the privacy policy at any time, especially to adapt it to changes made to our website, either by making new features available, or by canceling or modifying existing ones. Whenever there is a change, our users will be notified of the change.

10 - How to contact us

To clarify any doubts about this Privacy Policy or about the personal data we process, please contact our Personal Data Protection Officer, by email [email protected]